Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion?

A section of society believes that buying decisions are strongly influenced by advertising whereas the other section asserts that ads are increasingly losing its importance in the view of consumers. In my opinion, advertising’s impact has not diminished and is still a compelling factor in attracting consumers towards the products of various brands and I shall elaborate on it in the upcoming paragraphs with the help of suitable supporting ideas.

To begin with, it is a fact that many big corporates use advertising asa tool to communicate with potential customers with latest promotional offers and discounts. Beginning with traditional methods like print media and radio broadcasts, in recent times, technology has added new power to the way ads can be customized as per the needs of every individual customer through artificial intelligence and data analytics. Based on this development the ads have gained influence in capturing the minds of the customer.

On the paradoxical side, the sheer number of advertisements released by competing companies is thought to be unfruitful and uninteresting but there are various factors that keep the advertising as one of the most effective methods to attract consumer’s attention. To elaborate, ads are often considered as a way to save money for customers and that makes it a preferred choice of many buyers. In addition to that, major international brands engage celebrities from the world of cinema and sports that ensure an audience between the buyers and the product offers, along with enhanced confidence of customers in the product range.

In conclusion, it is apparent that despite the frequency and volumes of advertisements, the consumers still prefer to receive offers through ads making it as the most influencing and efficient way to convince the shoppers.